I don't often put up posts talking about current events or linking to other items I find on the web. However, today I have some happy and some very sad news. Let's start with the sad news first.
I learned just yesterday that a favorite local gourmet market and sandwich shop, Market Gourmet @ Montrose, will be shuttering its doors for the last time today at 3:00 PM. I received a message from Jeff Winer, owner and chef, stating that while he made a valiant effort to stay profitable over the last ten months of existence, with the lack of customers and the skyrocketing food costs, it just didn't make sense to continue losing money. While I have no financial stake in Market Gourmet, this has been my go-to lunch spot for the last six months at least twice a week. I personally will miss his sandwiches, especially the homemade roast beef and the roast turkey.
Because he needs to get rid of as much inventory as he can, all wine has been marked down by 15% and the other gourmet items have been marked down a WHOPPING 50%! Market Gourmet carried high-end chocolates, oils, vinegars, spices, cheeses, charcuterie, and many middle eastern items. While I am sad to see Jeff's hard work end this way, it just goes to remind me that making it in the food service industry is incredibly difficult. Jeff had great products, but many times, having a great product just isn't enough to succeed.
Jeff's next move will be to join the crew of the StrEat Mobile Bistro food truck in Cleveland. Which serves as a very convenient segue to my next, happier topic for this morning.
This coming Sunday, March 27th from 11 AM until 3 PM, there will be a conflagration of food trucks happening at Lincoln Park in Tremont, Ohio. While Dim and Den Sum sort of started the mobile food truck craze in Cleveland, there has been an explosion in available options for diners willing to track these trucks down. Represented on Sunday will be:
- Seti's Polish Boys
- Dim & Den Sum
- Cakes Plus
- Traveling Treats
- Umami Moto
- StrEat Mobile Bistro
- Jibaro
- Pranzo Forno Wood Fired Pizza
- Oh! Babycakes
From what I've been told, there will also be live entertainment, although exactly what, I'm not entirely sure. The weather forecast this morning indicated dry, cold weather for Sunday, but hopefully a nice warm front will move in and make this a sunny and warm outing for lots of hungry customers. It appears that this may be a fairly regular gathering if enough interest is generated, so I plan to be there to grab some snapshots, lots of food, and will write it up on the blog for all of you to see for yourself.
And, finally, my happy news.
When I did the inaugural Lenten Project last year, honestly, it was a time in my life when I had a lot of time on my hands and was looking for something exciting to do on a Friday night. At the time, I don't know that my blog was popular enough for me to get more than a smattering of interest from curious readers. When I contacted Lisa Abraham at the Beacon Journal and told her of my plans, I'm sure her first thought was probably, "Whatever, crazy person!"
But, by mid-summer, I noticed that quite a few people had read part or all of the original Lenten Project series, and by the time I was contacted by Lisa to do an actual newspaper article on local food bloggers (Mike Vrobel, author of the fantastic blog DadCooksDinner being the other blogger she interviewed), she made a point of mentioning the fact in her article about my Herculean fried fish and pierogi journey.
After announcing the schedule for this year's Lenten Project, I was surprised to see many more people engaging me through email, Facebook and Twitter making suggestions, asking questions, and generally being interested. While the list of churches, clubs, and organizations from which I drew was the one published in the Akron Beacon Journal, fellow food blogger Alicia and her husband Hans from Poise in Parma have embarked on their own version of the Lenten Project, looking for good fish fries in their neck of the woods. In fact, as an extra treat next Friday, April 1st, we will (hopefully) be teaming up forces to review a fish fry somewhere between Akron and Parma.
Not to be left behind, Lisa Abraham ran a piece in the food section of the Akron Beacon this week doing her part to contribute to the fish fry love that is happening during Lent. Instead of evaluating church fish fries, she went out to the local fast food restaurants (which included Swenson's, too) to see who had the best fish sandwich. While I don't know that I'd want to eat five fish sandwiches in a day (much less a single sitting), I admire her willingness to go that extra mile for her readers.
Well, that's it for now, folks. I'll be having my final sandwich, the roast beef on pretzel bun at Market Gourmet for lunch today, and then it's off for two fish fries for dinner. Feel free to join me at either dinner if you'd like, I'm always up for some company. In case you are curious, my fish fry schedule is on the Community Calendar on the right hand side of the blog.
Showing posts with label Jeff Winer. Show all posts
Showing posts with label Jeff Winer. Show all posts
Friday, March 25, 2011
Wednesday, January 5, 2011
More Tasty Lunches From Market Gourmet
Being so close to Market Gourmet @ Montrose has been a very good thing recently during my daily lunch excursions. Since opening his doors in late August, Chef Jeff Winer has been attempting to not only establish his small shop selling gourmet food and wine, but also running a lunch and (early) dinner counter serving up tasty soups, salads, sandwiches, and sides. As his customer base has grown, he has added high-quality items that only continue to enhance the experience for his guests.
One of the principles that Jeff is committed to is seasonality of food. As the summer and fall have come and gone, certain produce items that were once tasty and easy to come by (such as tomatoes) are now impractical, either because they are too expensive to use or just don't taste good this time of year. Because of that, a new menu has rolled out that "tweaks" their current menu. Many of the favorites will remain, such as the house roasted turkey and beef, but the tarragon chicken salad will have to be put to bed for the season.
While my last visit consisted of me talking about the roasted turkey sandwich on the ciabatta roll, today's first of two lunch visits represented a continued exploration of other popular menu items. For lunch today, I decided go with a California Chicken sandwich on sourdough bread, a bag of the Cracked Pepper & Sea Salt Dirty potato chips, and a can of diet soda:

The day that I stopped in, Market Gourmet was running a special: For only $1.50, you could pair any bag of chips and can of soda with a salad or sandwich. Which meant that for only a few dollars more than a "value" meal at one of the myriad of fast food restaurants in Montrose, not only could I have a much better TASTING lunch, but also a healthier one, too. After paying for my meal, I retired to one of the newly installed tables to enjoy my spoils. Originally thinking that people would prefer to take their food to go, he has wisely added four tables to the small space, two two-tops and two four-tops.
Here was a shot of my grilled California Chicken sandwich:

And a shot of the interior layers of the sandwich:

In addition to the grilled chicken, the other layers included applewood smoked bacon, avocado, micro arugula, Jarlsberg cheese and pesto aioli. As with all of the sandwiches I have tried at Market Gourmet, what struck me about today's choice was the emphasis of balance in flavors and textures. The grilled sourdough and crisp bacon added some wonderful crunch while the tender chicken and mashed avocado had a wonderful creaminess. The arugula worked well to add a bit of peppery flavor and the bacon added just enough smoke and salt to balance out the other flavors. Was this my favorite sandwich so far? No, but it was a darn good one.
Accompanying my lunch today was another favorite of mine, Cracked Pepper & Sea Salt potato chips from Dirty:

Entirely basic in their seasoning, the chips are super crisp, fried in a heart-healthy oil, and honestly, just taste great. I noticed that Market Gourmet was frying up their own chips during this visit, but having already paid for this bag, I resigned myself to trying them out the next time I go back. All I know was that the Dirty chips were an excellent pairing to an already excellent sandwich. Chef Winer admitted that he didn't realize how well the chips would sell, but when offered a quality product like these, it came as no surprise to me that they literally flew off the rack.
One of the principles that Jeff is committed to is seasonality of food. As the summer and fall have come and gone, certain produce items that were once tasty and easy to come by (such as tomatoes) are now impractical, either because they are too expensive to use or just don't taste good this time of year. Because of that, a new menu has rolled out that "tweaks" their current menu. Many of the favorites will remain, such as the house roasted turkey and beef, but the tarragon chicken salad will have to be put to bed for the season.
While my last visit consisted of me talking about the roasted turkey sandwich on the ciabatta roll, today's first of two lunch visits represented a continued exploration of other popular menu items. For lunch today, I decided go with a California Chicken sandwich on sourdough bread, a bag of the Cracked Pepper & Sea Salt Dirty potato chips, and a can of diet soda:
The day that I stopped in, Market Gourmet was running a special: For only $1.50, you could pair any bag of chips and can of soda with a salad or sandwich. Which meant that for only a few dollars more than a "value" meal at one of the myriad of fast food restaurants in Montrose, not only could I have a much better TASTING lunch, but also a healthier one, too. After paying for my meal, I retired to one of the newly installed tables to enjoy my spoils. Originally thinking that people would prefer to take their food to go, he has wisely added four tables to the small space, two two-tops and two four-tops.
Here was a shot of my grilled California Chicken sandwich:
And a shot of the interior layers of the sandwich:
In addition to the grilled chicken, the other layers included applewood smoked bacon, avocado, micro arugula, Jarlsberg cheese and pesto aioli. As with all of the sandwiches I have tried at Market Gourmet, what struck me about today's choice was the emphasis of balance in flavors and textures. The grilled sourdough and crisp bacon added some wonderful crunch while the tender chicken and mashed avocado had a wonderful creaminess. The arugula worked well to add a bit of peppery flavor and the bacon added just enough smoke and salt to balance out the other flavors. Was this my favorite sandwich so far? No, but it was a darn good one.
Accompanying my lunch today was another favorite of mine, Cracked Pepper & Sea Salt potato chips from Dirty:
Entirely basic in their seasoning, the chips are super crisp, fried in a heart-healthy oil, and honestly, just taste great. I noticed that Market Gourmet was frying up their own chips during this visit, but having already paid for this bag, I resigned myself to trying them out the next time I go back. All I know was that the Dirty chips were an excellent pairing to an already excellent sandwich. Chef Winer admitted that he didn't realize how well the chips would sell, but when offered a quality product like these, it came as no surprise to me that they literally flew off the rack.
On my second visit, I noticed that not only was the new menu available in paper take-out form (as it was last time), but the new wall menu had also been posted. Seeing as I didn't even consider taking a new photograph of the wall menu until this very moment as I'm writing these words, I obviously don't have a shot to include in this review. That being said, Jeff did indicate that the website has the current menu on it, so I'd advise you to take a look there if you'd like a preview. Fortunately, only a few menu items changed, and the more popular items definitely stuck around.
Between my last review and this one, I've covered both the roasted turkey and the California chicken sandwiches. Today, I decided to go for a sandwich with which I have truly fallen in love: House Roasted Beef and Brie on a toasted pretzel roll. I had this sandwich on my second visit to Market Gourmet and other than the last time when I had the California chicken, have had this particular sandwich enough times since then that the staff feigns surprise when I order something different.
In lieu of the chips (which I talked about from the last visit), today I decided to pair my sandwich with a bit of the soup du jour, Jambalaya, and another of the diet Sierra Mists that were located in the reach-in cooler next to the tower of chips. After assembling and paying for my meal, I retired to one of the open tables and took a photo of my lunch:
Between my last review and this one, I've covered both the roasted turkey and the California chicken sandwiches. Today, I decided to go for a sandwich with which I have truly fallen in love: House Roasted Beef and Brie on a toasted pretzel roll. I had this sandwich on my second visit to Market Gourmet and other than the last time when I had the California chicken, have had this particular sandwich enough times since then that the staff feigns surprise when I order something different.
In lieu of the chips (which I talked about from the last visit), today I decided to pair my sandwich with a bit of the soup du jour, Jambalaya, and another of the diet Sierra Mists that were located in the reach-in cooler next to the tower of chips. After assembling and paying for my meal, I retired to one of the open tables and took a photo of my lunch:
Here was a close-up shot of the Jambalaya:
Naturally thickened with the starches that came out of the rice during cooking, this soup was at that perfect spot between a runny liquid and a thick viscous stew. That being said, the rice hadn't fallen completely apart and still had some nice texture to them. Between the natural spice in the andouille sausage and some additional cayenne, the soup had a moderate amount of spice to it which gently hit me at the back of my throat. The seasoning was quite well done and had I not had a sandwich to think about, another bowl of this would've definitely filled me up for lunch today.
That being said, it was time to turn my attention to the reason for my visit today:
That being said, it was time to turn my attention to the reason for my visit today:
Here was a side shot of the sandwich:
As I mentioned in my first review, Chef Winer roasts all his own turkey breast and beef for use at the Market Gourmet. This meant that neither meat had any of that chemical or overly salted taste to them that I find so common in deli cuts you get elsewhere. While I am a big fan of hot roast beef sandwiches, I have never been a huge fan of the cold deli cut version. Until now. The roast beef is tender, seasoned so that it enhances the flavor of the meat instead of taking over, and tastes like no other cold roast beef I've ever eaten before.
A generous heaping of roast beef had been placed on a split and toasted pretzel bun along with fresh lettuce and several slices of a mild Brie. The piece de resistance was the binder that brought it all together, a sweet mustard that was generously applied to both sides of the split bun. The Brie had slightly melted from the heat of the warmed bun. In one bite, you had sandwich perfection: tender, creamy, crunchy, salty, sweet, and tangy. The only sensation missing was spiciness, but fortunately, the lingering heat from the Jambalaya took care of that for me. If you don't think you are a cold roast beef fan, I implore you, gentle reader, to give this sandwich a try. As much as I like to explore a menu, I find myself coming back to this sandwich time and again because it is just so DARN good!
Between my sandwich and my soup today, I definitely left Market Gourmet with a full stomach and a happy mouth. Having only being open for such a short period of time, Chef Winer has seriously impressed me with his food. It has consistently been fresh and tasty and I've already dragged at least one co-worker with me for lunch and a number of others have actually stopped by my desk when I did take-out and asked what I was having and where I got it. Market Gourmet is open Tuesday through Thursday from 10:30 AM until 6:30 PM, Friday from 10:30 AM until 6:00 PM, and on Saturday from 10:30 AM until 4:00 PM. With seating for twelve people inside the shop, you should now be able to snag a seat for lunch if you want to eat in, or simply call ahead and place your order and they'll have it waiting for you when you arrive to pick it up.
The Montrose area is, for sure, a mecca of national fast food and casual chain sit-down restaurants. As such, these see a plethora of patrons who have no idea that for only a couple more dollars, a little store next to Laser Quest has some of the best soups, sandwiches, and salads the area has to offer. Just as with the conclusion in my last review, I would highly encourage you to stop by and check them out for yourself. You won't be sorry that you did.
A generous heaping of roast beef had been placed on a split and toasted pretzel bun along with fresh lettuce and several slices of a mild Brie. The piece de resistance was the binder that brought it all together, a sweet mustard that was generously applied to both sides of the split bun. The Brie had slightly melted from the heat of the warmed bun. In one bite, you had sandwich perfection: tender, creamy, crunchy, salty, sweet, and tangy. The only sensation missing was spiciness, but fortunately, the lingering heat from the Jambalaya took care of that for me. If you don't think you are a cold roast beef fan, I implore you, gentle reader, to give this sandwich a try. As much as I like to explore a menu, I find myself coming back to this sandwich time and again because it is just so DARN good!
Between my sandwich and my soup today, I definitely left Market Gourmet with a full stomach and a happy mouth. Having only being open for such a short period of time, Chef Winer has seriously impressed me with his food. It has consistently been fresh and tasty and I've already dragged at least one co-worker with me for lunch and a number of others have actually stopped by my desk when I did take-out and asked what I was having and where I got it. Market Gourmet is open Tuesday through Thursday from 10:30 AM until 6:30 PM, Friday from 10:30 AM until 6:00 PM, and on Saturday from 10:30 AM until 4:00 PM. With seating for twelve people inside the shop, you should now be able to snag a seat for lunch if you want to eat in, or simply call ahead and place your order and they'll have it waiting for you when you arrive to pick it up.
The Montrose area is, for sure, a mecca of national fast food and casual chain sit-down restaurants. As such, these see a plethora of patrons who have no idea that for only a couple more dollars, a little store next to Laser Quest has some of the best soups, sandwiches, and salads the area has to offer. Just as with the conclusion in my last review, I would highly encourage you to stop by and check them out for yourself. You won't be sorry that you did.
Wednesday, September 1, 2010
The Market Gourmet At Montrose
I was sitting at my desk at work around lunchtime when my cell phone rang. Seeing that it was Joe Harvey, community manager for Local Food Service, I quickly accepted his call. Joe doesn't tend to call just to shoot the breeze, so I figured something must be up.
"Hey," he quipped. "You've got to check out this new place in Montrose called The Market Gourmet. They just opened and have a great selection of products."
After finding out that they were located somewhere around Swensons and Laser Quest, I knew sort of the general area in which to look, and made a note in my mind to stop in and check them out soon. What I didn't realize until I tried to find it was that they were SO new that they didn't even have any signs put up yet. I drove around the intersection of Brookwall and Brookmont for a good fifteen minutes before I pulled off the road and called Joe back.
"Joe, where the hell is this place? I've been looking for a while now and can't find it."
"It's in the building that sits between the Laser Quest building and the Goodyear shop. They're on the very end."
Now with a much clearer understanding of where to look, I pulled into the parking lot that was shared with the Goodyear store as well as a number of other shops at 3631 Brookwall Drive, Fairlawn, OH 44333. As I got out of my car, I walked up to the unit closest to the Laser Quest building and discovered this:

A-ha! Bingo! Specifically, The Market Gourmet was in unit 101 (notice the unit number on the door). They can be reached at 330-524-1818 and there was plenty of parking in the lot outside the stores. Once inside the store, I began to look around.
What I noticed were a number of gourmet and specialty prepared food items already packaged and ready to be sold. I also noticed the rather eclectic variety of items being offered: Middle Eastern, Indian, Chinese, Italian, French, and American. High quality cheeses and charcuterie were being sold, too. None of it was exactly inexpensive, but for the quality of the products being sold, it didn't seem unreasonable. For those familiar with the West Point Market here in Akron, the products had a decidedly similar feel to them.
After walking around the small retail area, I noticed a large display hanging on the wall and I walked over to check it out:

It turned out to be the daily menu that was offered from 10:30 AM until they closed at 6:30 PM, Tuesday through Saturday. When I first arrived, someone had obviously faxed in a very large order as chef and owner Jeff Winer was working quickly and efficiently in the small prep area visible to the rest of the store to make numerous salads and sandwiches. While the woman running the cash register offered to take my order, I simply said that I was fine with waiting and I'd just look around some more.
When it finally looked like the gargantuan order had been bagged and paid, I approached the counter once more. Having looked at the menu long enough, I had become intrigued by the Market Roasted Turkey sandwich. As the menu described it, the sandwich came "with double creme brie, romaine hearts and a cranberry-sage aioli served on freshly baked Focaccia." Having heard my fair share of "menu speak" before, I knew that I needed a few questions answered first before placing my order.
It turned out that Chef Winer made a number of his own products for use in the market's offerings. The roast turkey and roast beef are done in small batches in the on-site convection ovens. The aiolis were made from scratch. The sides were made from scratch. The only item not baked on-site was the bread, which was supplied by a local bakery utilizing recipes that adhere to the chef's specific needs.
During the course of our four minute conversation, I mentioned how hard it had been to find the store's location. That was when he informed me that the new signs should be coming and being installed that day. Additionally, when I mentioned that a colleague of mine had recommended that I stop by and check the store out for myself, Jeff looked at me and said, "Oh, wait, are you the food blogger Joe was talking about yesterday?" I admitted that I was.
After paying for my lunch, Jeff finished making my sandwich and packed it, along with a side of the roasted potato salad, into a large brown sack for me to take with me:

For now, everything is take-out only, and there really wasn't a whole lot of space to set up tables with the gourmet market occupying the rest of the space. Fortunately, today was a lovely day outside, so I simply walked over to my car, sat down on the curb and prepared to enjoy my spoils. First up, a shot of my Market Roasted Turkey sandwich:

While the crust on the focaccia bread was a little pale in color, by looking at the side shot, there were plenty of holes in the crumb:

As is my usual custom, I tried little bits of each part of the sandwich before taking a solid bite through all of the layers. I was quickly drawn to the quality of the turkey breast. It actually looked like real turkey, the kind you slice from a cooked turkey breast. This was clearly not the compressed and shaped turkey loaf you find at the supermarket. I tasted it and was rewarded with an excellent turkey flavor. Next up, the brie. Smooth, mild, and creamy, this brie was tasty and delicious. Third, the cranberry-sage aioli. While the flavor from the sage was pretty subtle, the sweet and sour interplay of the cranberries in the aioli was a welcome addition. Finally, the focaccia. While the interior was definitely not dried out, it wasn't exactly moist either. Had the aioli not been applied to both sides of the sandwich, I think the sandwich would've needed some serious help.
Okay, all pieces now dissected and tasted, how did the sandwich fare when I took an entire bite? Excellent. All of the flavors complimented each other without taking over. I especially liked that the Brie was mild, as using one with too assertive a flavor would've easily killed the delicate flavor of the turkey breast. Since the focaccia was being baked to the chef's recipe, I would love to see something a little extra done with the bread, perhaps adding some kosher salt and fresh cracked pepper to the top, just for that extra little kick of flavor. Additionally, the salt would help to make the mouth water, which would deal with the dryness issue.
Having finished my sandwich, I turned my attention to my side, the roasted potato salad:

It was clear that the potatoes had been roasted very deeply as there was definitely caramelization on some of the spuds. The dressing had an off-white look to it and there were chopped chives spread throughout the container. When I first tasted it, what didn't pop into my head was what normally does: acid. Most potato salads, whether mayonnaise-based or not, usually have a strong vinegar component to them. As I sat there pondering the flavors I was tasting, I had the oddest sensation of caramel register in my brain. Nothing sweet, mind you. I could also tell that there was paprika in the dish, too (if for no other reason there were small red specks on the dressed potatoes).
Finishing my lunch, I cleaned up my trash and walked back into the shop. While at first the staff looked surprised to see me, after telling them where I had lunched and that I had a few questions, we quickly fell into a conversation. I asked the chef if he could tell me what was in the dressing for the potatoes. He looked a little apprehensive for a second and then said, "Mayonnaise and sour cream. That's it." I told him about the subtle and complex flavors I had tasted and he responded that it was probably due to some of the spices he also used, such as cumin and the aforementioned paprika.
Before I knew it, he had gone back to the soup pot at the rear of the store and returned with this:

Handing it to me, he said, "I was kicking myself for not giving you a sample of this to try when you were in earlier. It's a French onion soup, done more in a country style."
Utilizing chicken stock instead of beef, this hearty soup had a clean, sweet flavor and one spoonful was enough to wish I had a crouton, some Gruyere cheese and a broiler. Apparently the chef cooks his onion for a long time in almond oil, an unusual choice I originally thought. The chef informed me that since almond oil has such a high smoke point, it won't break down during the time it takes to properly cook the onions. While I certainly couldn't taste the almond oil (or the tarragon that was also part of the recipe), the end result on the onions was pretty spectacular. The next time I go back, I am definitely going to have to get a larger sampling of this hearty dish.
Besides six salads already on the menu, you also have the ability to create your very own salad from among fifty different ingredients. In fact, I suspect that when I had first arrived, the reason the order was taking so long to put together was that each person on the order wanted a unique salad. All I know was that the Market Caprese salad with actual Burrata looked quite tasty and I think that it will be on my radar for my next visit.
In additional to the retail and food outlet, Jeff Winer's other source of income is the affiliated On Market Catering. You can get information about both entities on the website linked to at the top of the article if you are interested.
After my conversation with Chef Winer and sampling some of his delicious offerings today, I would highly recommend that you give them a chance. While my sandwich and roasted potato salad weren't inexpensive at $8.50 for both, the fact that it was all homemade and much tastier than local fast food options makes the decision to go back a no brainer to me. I know I'll be stopping back soon and I hope you will, too.
"Hey," he quipped. "You've got to check out this new place in Montrose called The Market Gourmet. They just opened and have a great selection of products."
After finding out that they were located somewhere around Swensons and Laser Quest, I knew sort of the general area in which to look, and made a note in my mind to stop in and check them out soon. What I didn't realize until I tried to find it was that they were SO new that they didn't even have any signs put up yet. I drove around the intersection of Brookwall and Brookmont for a good fifteen minutes before I pulled off the road and called Joe back.
"Joe, where the hell is this place? I've been looking for a while now and can't find it."
"It's in the building that sits between the Laser Quest building and the Goodyear shop. They're on the very end."
Now with a much clearer understanding of where to look, I pulled into the parking lot that was shared with the Goodyear store as well as a number of other shops at 3631 Brookwall Drive, Fairlawn, OH 44333. As I got out of my car, I walked up to the unit closest to the Laser Quest building and discovered this:

A-ha! Bingo! Specifically, The Market Gourmet was in unit 101 (notice the unit number on the door). They can be reached at 330-524-1818 and there was plenty of parking in the lot outside the stores. Once inside the store, I began to look around.
What I noticed were a number of gourmet and specialty prepared food items already packaged and ready to be sold. I also noticed the rather eclectic variety of items being offered: Middle Eastern, Indian, Chinese, Italian, French, and American. High quality cheeses and charcuterie were being sold, too. None of it was exactly inexpensive, but for the quality of the products being sold, it didn't seem unreasonable. For those familiar with the West Point Market here in Akron, the products had a decidedly similar feel to them.
After walking around the small retail area, I noticed a large display hanging on the wall and I walked over to check it out:

It turned out to be the daily menu that was offered from 10:30 AM until they closed at 6:30 PM, Tuesday through Saturday. When I first arrived, someone had obviously faxed in a very large order as chef and owner Jeff Winer was working quickly and efficiently in the small prep area visible to the rest of the store to make numerous salads and sandwiches. While the woman running the cash register offered to take my order, I simply said that I was fine with waiting and I'd just look around some more.
When it finally looked like the gargantuan order had been bagged and paid, I approached the counter once more. Having looked at the menu long enough, I had become intrigued by the Market Roasted Turkey sandwich. As the menu described it, the sandwich came "with double creme brie, romaine hearts and a cranberry-sage aioli served on freshly baked Focaccia." Having heard my fair share of "menu speak" before, I knew that I needed a few questions answered first before placing my order.
It turned out that Chef Winer made a number of his own products for use in the market's offerings. The roast turkey and roast beef are done in small batches in the on-site convection ovens. The aiolis were made from scratch. The sides were made from scratch. The only item not baked on-site was the bread, which was supplied by a local bakery utilizing recipes that adhere to the chef's specific needs.
During the course of our four minute conversation, I mentioned how hard it had been to find the store's location. That was when he informed me that the new signs should be coming and being installed that day. Additionally, when I mentioned that a colleague of mine had recommended that I stop by and check the store out for myself, Jeff looked at me and said, "Oh, wait, are you the food blogger Joe was talking about yesterday?" I admitted that I was.
After paying for my lunch, Jeff finished making my sandwich and packed it, along with a side of the roasted potato salad, into a large brown sack for me to take with me:

For now, everything is take-out only, and there really wasn't a whole lot of space to set up tables with the gourmet market occupying the rest of the space. Fortunately, today was a lovely day outside, so I simply walked over to my car, sat down on the curb and prepared to enjoy my spoils. First up, a shot of my Market Roasted Turkey sandwich:

While the crust on the focaccia bread was a little pale in color, by looking at the side shot, there were plenty of holes in the crumb:

As is my usual custom, I tried little bits of each part of the sandwich before taking a solid bite through all of the layers. I was quickly drawn to the quality of the turkey breast. It actually looked like real turkey, the kind you slice from a cooked turkey breast. This was clearly not the compressed and shaped turkey loaf you find at the supermarket. I tasted it and was rewarded with an excellent turkey flavor. Next up, the brie. Smooth, mild, and creamy, this brie was tasty and delicious. Third, the cranberry-sage aioli. While the flavor from the sage was pretty subtle, the sweet and sour interplay of the cranberries in the aioli was a welcome addition. Finally, the focaccia. While the interior was definitely not dried out, it wasn't exactly moist either. Had the aioli not been applied to both sides of the sandwich, I think the sandwich would've needed some serious help.
Okay, all pieces now dissected and tasted, how did the sandwich fare when I took an entire bite? Excellent. All of the flavors complimented each other without taking over. I especially liked that the Brie was mild, as using one with too assertive a flavor would've easily killed the delicate flavor of the turkey breast. Since the focaccia was being baked to the chef's recipe, I would love to see something a little extra done with the bread, perhaps adding some kosher salt and fresh cracked pepper to the top, just for that extra little kick of flavor. Additionally, the salt would help to make the mouth water, which would deal with the dryness issue.
Having finished my sandwich, I turned my attention to my side, the roasted potato salad:

It was clear that the potatoes had been roasted very deeply as there was definitely caramelization on some of the spuds. The dressing had an off-white look to it and there were chopped chives spread throughout the container. When I first tasted it, what didn't pop into my head was what normally does: acid. Most potato salads, whether mayonnaise-based or not, usually have a strong vinegar component to them. As I sat there pondering the flavors I was tasting, I had the oddest sensation of caramel register in my brain. Nothing sweet, mind you. I could also tell that there was paprika in the dish, too (if for no other reason there were small red specks on the dressed potatoes).
Finishing my lunch, I cleaned up my trash and walked back into the shop. While at first the staff looked surprised to see me, after telling them where I had lunched and that I had a few questions, we quickly fell into a conversation. I asked the chef if he could tell me what was in the dressing for the potatoes. He looked a little apprehensive for a second and then said, "Mayonnaise and sour cream. That's it." I told him about the subtle and complex flavors I had tasted and he responded that it was probably due to some of the spices he also used, such as cumin and the aforementioned paprika.
Before I knew it, he had gone back to the soup pot at the rear of the store and returned with this:

Handing it to me, he said, "I was kicking myself for not giving you a sample of this to try when you were in earlier. It's a French onion soup, done more in a country style."
Utilizing chicken stock instead of beef, this hearty soup had a clean, sweet flavor and one spoonful was enough to wish I had a crouton, some Gruyere cheese and a broiler. Apparently the chef cooks his onion for a long time in almond oil, an unusual choice I originally thought. The chef informed me that since almond oil has such a high smoke point, it won't break down during the time it takes to properly cook the onions. While I certainly couldn't taste the almond oil (or the tarragon that was also part of the recipe), the end result on the onions was pretty spectacular. The next time I go back, I am definitely going to have to get a larger sampling of this hearty dish.
Besides six salads already on the menu, you also have the ability to create your very own salad from among fifty different ingredients. In fact, I suspect that when I had first arrived, the reason the order was taking so long to put together was that each person on the order wanted a unique salad. All I know was that the Market Caprese salad with actual Burrata looked quite tasty and I think that it will be on my radar for my next visit.
In additional to the retail and food outlet, Jeff Winer's other source of income is the affiliated On Market Catering. You can get information about both entities on the website linked to at the top of the article if you are interested.
After my conversation with Chef Winer and sampling some of his delicious offerings today, I would highly recommend that you give them a chance. While my sandwich and roasted potato salad weren't inexpensive at $8.50 for both, the fact that it was all homemade and much tastier than local fast food options makes the decision to go back a no brainer to me. I know I'll be stopping back soon and I hope you will, too.
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