Showing posts with label essay. Show all posts
Showing posts with label essay. Show all posts

Monday, April 18, 2011

I Never Realized How Boring Potatoes Were

[Ed. Note: I often receive solicitations to try out various food products or services and while most of them are usually met with a gentle, "Thanks, but no thanks." response, this popped into my Inbox over the weekend and I thought it too funny to simply delete. I hold no ill feelings for those choosing to use Stove Top Stuffing Mix, but seriously, did the person putting this list together even bother reading any of my blog posts? Enjoy!]

from: Blogger Outreach
to: tnoe27@gmail.com
date: Sat, Apr 16, 2011 at 6:05 PM
subject: Bloggers - Are you ready for the un-potato fest contest?

Dear Tom Noe,

Are you ready to show that STOVE TOP Everyday Stuffing Mix "tops" the potato?

STOVE TOP Everyday Stuffing Mix is challenging families to escape the same old, boring potato routine through a contest held by Technorati Media - you could win a $100 American Express gift card!

What We Want You to Write About

We're inviting the blogosphere to participate in a contest to create humorous posts about how potatoes are a boring alternative to STOVE TOP Everyday Stuffing Mix. By providing creative, funny and memorable content that takes a jab at potatoes as "boring," we want to encourage families to consider STOVE TOP Stuffing Mix as an everyday and easy-to-make side dish alternative to instant potatoes. STOVE TOP Stuffing Mix is so "un-boring" it's the "un-potato!"

With its everyday meal appeal, delicious taste and easy prep, STOVE TOP Everyday Stuffing Mix is the perfect side dish solution that complements meat and vegetables alike. Each serving from the convenient STOVE TOP Everyday Stuffing Mix flex canister takes just two minutes to prepare in the microwave no extra pots or dishes to wash. The STOVE TOP Everyday Stuffing Mix canister is re-sealable, so you can make as little or as much as you need, as quickly as you need it.

Examples:

- An image and story of talk show host potato that has put its guests to sleep

- An image and story of a potato totally underdressed in it's [sic] plain old skin for an event

- Showcase kids talking about how boring potatoes are and how they love STOVE TOP Stuffing Mix

- Showcase how potatoes don't cut it - they're so worthless to eat - doorstoppers, brick-fixes (spoof on home entertainment show sponsored by Stove Top)

Seriously, the more creative your posts and images are (as well as appropriate and non-offensive) the better! If it helps, think of the type of humor found in The Onion (http://www.theonion.com) and incorporate that style of comedy into your story.

All you need is your sense of humor (and we know bloggers have the best sense of humor in the world)!

Post Requirements For Contest

- At least 200 words with your "story" about the STOVE TOP Stuffing Mix being the "HERO" over th [sic] BORING POTATO.

- At least one image and/or video about your BORING POTATO or STOVE TOP Stuffing Mix.

- Include An outbound link to:
http://www.facebook.com/stovetop?sk=app_172727006112120 - mentioning the STOVE TOP Stuffing Mix campaign.

- Include the following tag in your post - #unpotatofest

- Post a minimum of one Facebook update, a tweet, or an upload to YouTube (if applicable) to promote your post.

- Video stories about your potato or STOVE TOP stuffing as the "hero" are highly encouraged, though not required.

- Submit your entry by 4/26/11 at: http://bit.ly/fX9q1c

Looking forward to your creativity and good luck!

Scott Lyon

Blogger Outreach Manager

Official Contest Rules:
http://technorati.com/stovetop-unpotato-contest

Monday, January 10, 2011

How To Write A Food Essay

[Ed. Note: This was written one day when I had sat down to write, poised my fingers over the keyboard and just sat there staring at my screen, suddenly devoid of anything to say. As a farce, I decided to start writing a food essay about how to write a food essay. This was the result and hopefully it will be a nice way to put a smile on your face on this bright Monday morning.]

The problem with writing good food essays is that they aren't something you can just crank out, like restaurant reviews.

With restaurant reviews, you basically spend a paragraph or two explaining how you came to know about a restaurant (the "set-up"). This leads into a paragraph about how to find and contact the restaurant. From there you basically spend the remainder of the review walking through the time you initially walk up to the front door until you leave some ninety to one hundred twenty minutes later, hopefully sated and happy. At the end of this epicurean odyssey, you spend a paragraph recapping some of the major points, make a recommendation and end with as pithy a quip as is possible. Et voila! A food blog entry is born.

Essays are different though. While the progression of a meal from start to finish provides a natural and effective way to lead readers from point A to point B, an essay must do the same without the benefits of visual stimulus, such as pictures, or the natural timeline of a meal. As a writer, I need to come up with a topic that I can not only expound upon for several paragraphs, but also have to think of a logical conclusion to neatly tie up the progression of my ramblings. Too add insult to injury, I additionally have to figure out a way to steer you from the premise to the conclusion.

On top of the simple mechanics of writing an essay, there is also the question of style. Should I be funny? Or serious? Do I treat my topic with reverence or insincerity? Often it isn't what you say in an essay that makes it valuable, but how you say it. For instance, when describing how a particular bite of food tastes, I could say, "The food was hot and it tasted good." Or, I could say, "Upon taking the first bite of what would turn out to be many, I was surprised and delighted that not only had the entrée arrived at the table with steam rising and swirling above the plate, but that as I chewed and released all of the flavor compounds onto my tongue, I was rewarded with a well balanced and at the same time nuanced and complex set of flavors." Wordy? Absolutely. More interesting to read than the first version? I suppose it depends on the readers interest level and tolerance for florid language.

Of course, always present in the back of my mind is my audience. In an only slightly twisted version of the timeless question, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" ever present in my writing is, "If I write a food essay but nobody ever reads it, then why am I sitting here thinking about writing it in the first place?" Grappling with these issues is enough to cause serious writer's block. Once you've blocked, it can be hard to get the words flowing once again.

So you've picked a topic, a conclusion that you are working toward and a style or voice in which your exposition will express itself. What's next? Time for the essay to begin. Personally, I like to find someplace quiet. While I am able to successfully zone out and focus my entire attention on what I am writing, I have been known on occasion to simply start taking dictation from the conversations going on around me. If I'm not in a naturally quiet environment (and there are surprisingly few these days), I do the next best thing: cue up music with no English words on the Pandora app for my Android phone. If I can understand it, I will tend to write it down. Piano music works well. As does Techno dance music. Opera is especially good.

As with many of the restaurant reviews that I do, the hardest part I find is getting that opening paragraph written. A lot of people have a hard time getting that first sentence. Because I am attempting to achieve both an interesting opening as well as a bridge to the rest of the article, I try and provide a personal connection between myself, the restaurant, and the reader. A food essay will work in much the same way, only there is generally no restaurant involved and the topic may or may not be something the reader tends to care about. It is my job as the author to provide a hook that will keep the reader thoroughly invested until he or she reaches the end.

Another problem that I often have to look out for when writing an essay is what I like to call the "wandering middle." In attempting to connect the start with the finish, I have to make sure that my paragraphs take a logical and sensible path without too many detours in the middle. Nothing is worse than starting an article believing it is about one topic and halfway through realizing that you just wasted thirty to sixty seconds of your life wandering off in a direction that has no relevance to either the premise or the conclusion. I know when I come across essays like this on-line, I will read the first sentence of the following paragraphs to see if the author gets back on topic. If not, I, as I'm sure many of you out there, will simply cut my losses and move on.

The other vice I try and stay away from is being too preachy. While it is great to have a viewpoint and I hope I never stop learning new tidbits of information, I never want to come across as superior by belittling or showing disdain for the topic about which I am writing. Criticism is fine in my book, but negativity is right out. I always try and have balance on whatever topic about which I write. Too often I have been humbled by someone wiser than myself and I've come to realize along the way that if I have to take the lumps for something uninformed that I wrote, so be it.

Alright. So now we have a topic, a premise, a conclusion, points about what style or voice will be used to express the essay, and admonitions about staying on topic and not being preachy. With all of these considerations and rules being taken under advisement, is it any wonder that an essay will ever spring forth from mind to keyboard? I find it fascinating that the human mind can still organize thoughts into a coherent stream of characters, words, and sentences that articulates a writer's point of view such that someone else can pick it up, decipher it, and complete the knowledge transfer.

I suppose, in the end, the trick to writing a good food essay, or really any essay for that matter, is to know when you've reached a significantly satisfying conclusion and simply put the pen down.

Monday, November 1, 2010

Meat Sauce Memories

[Ed. Note: While I am not going to use any last names, there is no point in trying to conceal Tyson's identity by calling him 'T' since so many of my high school friends now read my blog. I'd ask that any comments (which, of course, are welcomed) not give his full name.]

It was unlike any other spaghetti and meat sauce I had ever eaten. My first memory of having it was at my friend Tyson's house during my freshman year of high school. Four of us sat down at the antiquated 1950's dinette set positioned at the west end of the kitchen, situated between two windows that overlooked the sloping yard and steep road which jutted off a major state route. The small table had room enough for exactly four adults: Tyson, myself, and his mom and dad.

Our meal that first night consisted of an assortment of salad greens, peperoncini and dressing from the cold little plastic bottles straight from the fridge, white bread with spreadable margarine, nearly as plastic as the tub it came in, and the pièce de résistance: a plate of spaghetti that had been tossed and topped with Tyson's mom's homemade meat sauce. As the honored guest, I had been served first, but upon hearing the little voices in my head that sounded remarkably like my own mother, I declined to take silverware in hand until everyone had been served and was properly seated at the table.

Tyson's mom had developed her own version of this Italian-American classic and it quickly grew to not only appeal to her husband, but Tyson as well. By the time I showed up on the scene, it had achieved an almost epicurean prêt-à-porter status, alterations to the recipe no longer required to achieve sauce perfection. Preparation of the sauce had begun hours earlier, an elixir of ingredients brought forth from fridge and pantry, slowly simmered for what seemed to be an eternity, giving the house an amazing smell of tomatoes and beef. It was the kind of smell that could bring hungry men from every corner of the house, regardless of how remote, appetites stimulated and mouths watering so thoroughly that Pavlov himself would have been impressed.

Well before my life as a dedicated foodie began, this meal already resonated with my sense of doing it slow, doing it right, and doing it from scratch. Even if the rest of the meal consisted of pre-bagged salad greens, commercial salad dressings, grated Parmesan cheese in the green can, spongy white bread with a two week shelf life and all of the nutritional equivalent of a couple of teaspoons of refined white sugar, and boxed dried spaghetti, at least the meat sauce was made from scratch with love. And that was enough.

As I twirled the pasta on my fork for that first time, capturing little bits of tomato sauce, onions and nuggets of ground beef, I lifted it skyward and was immediately faced with the dilemma of what to do with the errant strands of pasta still hanging out of my mouth once I had cleaned my fork. Fortunately, a gentle and silent slurp was all that was required to rectify the problem as I made sure to discreetly retrieve every bit of sauce lingering on my lips from the pasta I had cleaned only a moment before. I chewed slowly, patiently allowing plenty of time for the savory and sweet sauce to coat my tongue, releasing every flavorful compound it had to offer. Twenty-four years later, if I stop to take a moment and close my eyes, I can vividly taste that first bite of pasta and sauce on my tongue and it still makes me salivate.

This wasn't to say that my own mother's meat sauce wasn't good. In fact, it was one of the few dishes in which she took pride in the fact that it was made from scratch. Many years after the fact, she divulged to me the story of a man she had once dated for whom this effort was completely lost. Having been in the relationship for quite some time, he had never told her of his perverse dislike of onions. Deciding that she would cook dinner for the two of them one night, she pulled out the tried and true recipe my grandmother had given her. The ingredients that went into the stock pot were the usual suspects: garlic, onion, ground meat, tomato paste, tomato sauce, and dried herbs. Simmered slowly for hours, the sauce reduced and the sugars caramelized to a deep earthy red. Pleased with the results, she ladled the thickened sauce atop a plate of cooked pasta and served it to her date, eagerly anticipating at least a minimal amount of recognition for the effort she had put into the dinner.

Upon taking his first bite, he discovered the terrible secret in the sauce: the abhorrent allium. In a move that would resonate strongly towards the future longevity of their relationship, he decided that the best way of conveying his opinion to her on the onion issue was to simply pick up the plate and turn the entire contents over onto the table, plate now teetering on top of this epicurean abomination. Of course, my mother was stunned that someone could show such unconscionable behavior to anyone, let alone someone for whom he purportedly cared. While that incident alone wasn't enough for her to see the light (which she eventually did), it certainly set the tone for what was coming ahead. Fortunately, once they split, she could finally remove the Scarlet "O" with which he had branded her since that fateful plate of pasta.

But even as much as I enjoyed my own mother's meat sauce, it was still never as good as the version that Tyson's mom could replicate time and again. I had somewhat happily allowed myself to be brought under the fold by Tyson's family. I don't know that they ever knew what went on in my house, but I spent many a weekend night sleeping over at Tyson's, playing video games, watching movies, and generally just trying to avoid the unpleasantness of being around my father as much as possible. And the nights that we had spaghetti and meat sauce for dinner were always cherished by me. In all those years, I never once thought to ask her how she made it. I guess the folly of youth is the assumption that she would always be around to make it for us whenever we wanted it.

The last time I remember eating the sauce was when I lived in Columbus, somewhere around 2003. It was before Tyson's dad got sick and I had told Tyson that I would be coming up to Wadsworth and wanted to see him, his wife and two little boys along with his mom and dad. I don't know if I asked or if his mom volunteered, but the gastronomic siren's song of her spaghetti and meat sauce was enough to not only bring me two hours away from Columbus, but also spend a nice chunk of change on a hotel room in Wadsworth so that I could spend the night, thus maximizing my time with the family and the subsequent dinner.

With the addition of Tyson's wife and two little boys, the number of dinner guests had nearly doubled since those times in high school, but we still managed to squeeze into that little dinette table that should've only sat four. To be fair, space issues were the last thing that I was concerned with that night. As the pasta plates were brought to the table, I inhaled deeply, reconstructing the flavor of the sauce in my mind well before tasting it. I never realized that this one meal, this final meal, would be the last time I would not only dine with both of Tyson's parents, but also the final plate of the pasta and sauce I would ever taste again.

After finishing our meal, cameras were brought out and I managed to get a snapshot of all of us, including the new additions to Tyson's young family. I occasionally bring that photograph up on my computer when I'm feeling nostalgic and the moment I see it, various sense memories almost instantly get triggered and I find myself standing in that kitchen watching his mom stirring that pot of sauce, smelling those heavenly scents and tasting the sauce all over again.

By the time I evolved into my present day self, it seemed that my window of opportunity for learning the recipe had closed. While Tyson gleefully reported that his mother did eventually teach his wife the secret to making the sauce, I wished I had hung around the kitchen just a little more and watched his mom personally. I felt like I could've done something to not only preserve her tradition, but share a truly tasty part of my own childhood with others out there looking for a good recipe. After two decades of intense friendship, gradually Tyson and I began to lead separate lives. Inevitably, we grew apart to the point where it now appears that both of us have now moved on, each on our own path to happiness.

Whatever the outcome, I just want him to know that he and his family were there for me at a critical point in my life when I really needed it. And even something as simple as offering a homecooked meal in a setting with a modicum of stability had such an impact on me that I can still remember it twenty-four years after first experiencing it. I suppose that through the lens of nostalgia, everything good in our past only gets better, if not a little blurred around the edges. If that is the case, I am eager and willing to remember the way things used to be ... before life got complicated.
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